W Hotels is a recognized luxury boutique hotel brand of Starwood Hotels & Resorts Worldwide, which is one of the renowned names in the luxury hotels group of the world. W Hotels is going to launch its new retreat in the capital city of England. Named W London-Leicester Square, it will be the first boutique hotel under W Hotels brand name.

Though the W London-Leicester Square Hotel will be opened in summer 2010 but its design concept has been made publicly. Depicting the day and night impression of London’s lifestyle, the hotel will feature a white outside décor and will be illuminated by colorful artificial lights in the night to display glittering nightlife spirit of the city. To showcase the diversity of London city, all the bedrooms and public areas at this soon-to-be-opened London hotel will have contrasting themes and colors.

According to the group's news, W London-Leicester Square Hotel will boast more than 190 elegantly designed guestrooms, a signature spa and fitness centre, as well as a world-class dinning venue. This new luxury hotel in London will be built on the site of the former Swiss Centre building.